Seeder offers strategic renewable energy advisory services to corporations seeking renewable energy procurement in China. Our unique position in the market allows us to get the best outcome for our clients onsite or offsite and with the least amount of risk. 

  • Our in-depth experience in China allows us to easily navigate the local market to support contract negotiations and execution. 
  • We can get support for renewable energy initiatives inside large organizations and turn that support into successful transactions. 
  • We leverage our relationships with top wind and solar developers and experience vetting and qualifying these companies to select the best vendors.
By “seed”ing the right projects and simplifying the process, we hope to rapidly scale up the energy transition in China and beyond.

Core Team

Alex Shoer

Alex Shoer

CEO

Former banker at State Street and co-founder of the cleantech platform e8 Resources, Alex has dedicated his career to finding a scalable solution that reduces air pollution and carbon emissions. He brings his background in finance to solve the biggest question of deploying clean energy at scale, how to pay for it.

Johnny Browaeys

Johnny Browaeys

Chairman

Johnny is an experienced executive with over 14 years in China. He’s led teams at Dupont, CH2M Hill, ERM, Barco and is a co-founder of e8 Resources. Johnny has repeatedly built loyal, high-performing teams and successfully communicates his vision, mission, and strategy to Western and Chinese organizations.

Ranger Wang

Ranger Wang

Board Member

Veteran investor and serial entrepreneur. Founder of AMS Foundation, Vice-Chairman for Plug and Play Xi’an, Advisor of Rocket Space, Board Members for various startups in China and USA.

Dingsheng Wu

Dingsheng Wu

Chief Engineer

Dingsheng has experience in both US and Chinese commercial & industrial solar PV projects and was formerly a business solutions engineer at Envision energy. He has completed over 500 MW of utility scale projects and 40 MW of commercial & industrial projects.Dingsheng has also developed solar tools using machine learning to accelerate the solar project development process.

Xianshu Zeng

Xianshu Zeng

Content Marketing

Xianshu is a former marketing executive at CNBC and GE and brings great communication and design style to the team. She leads our content creation, digital media and marketing efforts. She has a Masters in Corporate Communication from IE Business School.

Jonathan Luan

Jonathan Luan

Growth Manager

Jonathan has experience in energy and environmental policy. Specializing in China’s energy policy, energy transition scenarios, coal consumption, environmental activism and education, and green supply chain management, he has strong quantitative and qualitative analytical skills.

Wei-in Lin

Wei-in Lin

Operations Manager

Wei-in, formerly a Purchasing Controller at Husqvarna, a Swedish MNC, is a detail oriented team member with a passion for getting things right. She is in charge of finance, supplier/developer coordination, and qualification and provides project oversight. Wei-in has an MSC in Finance and International Business from Aahus International Business School in Denmark.

Liang Sun

Liang Sun

Sales Associate

Liang is an ambitious, charismatic, professional and knows how to understand the challenges that business managers face. You’ll see him networking and working on solving customer problems. He has two masters degrees from Fordham and Antwerp Universities.

Advisors

Rob Hansor

Rob Hansor

Advisor

Rob Hansor is responsible for sustainability policy and management systems at Huawei during an ongoing period of growth and change. In 2016, he was appointed to lead Huawei’s Bridging the Digital Divide initiative. Rob helps Seeder navigate the CSR landscape of large corporations in China.

Mark Bawtree

Mark Bawtree

EPC Manager & Advisor

Mark has over 12 years in Renewable Energy Technologies, covering a range of technologies (Solar, Fuel Cells, Battery Storage, LEDs). The key focus has always been on commercializing renewable technologies, but more importantly business strategy, solution/product development, and market penetration. For the last four years, Mark, has been building a solar team handling the A-Z of solar installations in the rapidly growing South East Asian markets.

Yingchu Qian

Yingchu Qian

Advisor

Is a respected leader in China’s Project Development Space. He is the director and General Manager of Harvency Energy Efficiency and JiuWei Building Tech. YingChu previously was a director at Lend Lease, F+G and the Shanghai government’s housing bureau and helps Seeder to navigate local policies and develop strong relationships with trusted parties such as Tongji University and the China Academy of Building Research.

William Farah

William Farah

Legal Counsel and Advisor

William, is a registered lawyer and Seeder’s legal counsel on international matters. He’s worked with high-profile companies such as Sprint Nextel, Boost Mobile, and Virgin Mobile in addition to many startups. He provides advice in connection with bank loans and securities financing, sales agreements, intellectual property licensing and other business contracts and filings.