Globally, commercial buildings account for an estimated 40% of total energy consumption, and most of that energy is currently generated by fossil fuels. In China the amount of electricity from coal is as high as 70% and the rapid pace of urbanization requires even more buildings and more energy in the future. This is causing tremendous air pollution and contributes to the death of 1.6 million people ever year.

Clean energy is our best chance to reduce air pollution and mitigate climate change; but only when space, money, technical expertise, and consumer willingness align can it be feasible. There is a need to bring the necessary resources together to deploy clean energy on currently wasted space. And that’s exactly what Seeder is doing. We’re making it easy for building owners in China to easily and cheaply – even at no cost – put solar on their rooftops. We connect them with the right parties to finance, design, install, and maintain solar systems. In addition, our solar calculator and web app automate and accelerate the process to provide real-time information for China’s commercial and industrial buildings.

Rooftop solar PV is where we begin but there are countless other energy solutions on the horizon to facilitate the world’s clean energy transformation. By “seed”ing the right parties and simplifying the process, we hope to rapidly scale up energy transition in China and beyond, and bring everyone a cleaner and sustainable future.

Core Team

Alex Shoer

Alex Shoer

CEO & Co-Founder

Former banker at State Street and co-founder of the cleantech platform e8 Resources, Alex has dedicated his career to finding a scalable solution that reduces air pollution and carbon emissions. He brings his background in finance to solve the biggest question of deploying clean energy at scale, how to pay for it.

Johnny Browaeys

Johnny Browaeys

Chairman & Co-founder

Johnny is an experienced executive with over 12 years in China. He’s led teams at Dupont, CH2M Hill, ERM, Barco and is a co-founder of e8 Resources. Johnny has repeatedly built loyal, high-performing teams and successfully communicates his vision, mission and strategy to Western and Chinese organizations throughout various industrial sectors.

Wei-in Lin

Wei-in Lin

Operations Manager

Wei-in, formerly a Purchasing Controller at Husqvarna the Swedish MNC, is a detail oriented team member with a passion for getting things right, She brings experience on the finance, project management and administration side.

Jonathan Luan

Jonathan Luan

Growth & Optimization Manager

Jonathan has experience in energy and environmental policy through working in international NGOs and think tanks in Washington, D.C. and Beijing. Specializing on China’s energy policy, energy transition scenarios, coal consumption, environmental activism and education, and green supply chain management, he has demonstrated strong quantitative and qualitative analytical skills.

John Hamnelid

John Hamnelid

Technical Engineer

John is a Swedish energy technician and is experienced in designing solar power plants and estimating energy efficiency solutions for a diverse array of clients. You can find him on site visits and managing project requirements.

Xianshu Zeng

Xianshu Zeng

Content Marketing

Esther is a former marketing executive at CNBC and brings a great communication and design style. She leads our content creation and marketing efforts.

Liang Sun

Liang Sun

Sales Associate

Liang is an ambitious, charismatic, professional and knows how to understand the challenges that business managers face. You’ll see him networking and working on solving customer problems. He has two masters degrees from Fordham and Antwerp Universities.

Partners

 
ULI
NREL
SEIA
CREIA
ECP
IFMA

Backed By

 
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