Leading Sustainability Advisor Named Seeder Chairman

seeder shanghai chairman solar rooftop solar solar panel

Johnny Browaeys to bring 20+ years ofenvironmental consulting leadership to help Seeder bring rooftop solar toChina’s buildings.

Shanghai, China – June 7, 2016 – Seeder names Johnny Browaeys as the company’s Chairman of the Board. Johnny is a 13-year China veteran and an impactful international influencer in environmental solutions. In this role, Johnny will energize the team to execute on Seeder’s strategy and vision, while further expand the company’s network of partners and clients.


Johnny is a co-founder and has been an early advisor involved in all milestones during Seeder’s growth. In his 20+ years of experience in environmental consulting, he has served strategic roles with ERM, CH2M HILL and most recently with DuPont.


Seeder connects the right technical and financing solutions to make rooftop solar and energy efficiency technologies accessible for commercial and industrial buildings, in an effort to increase renewable energy penetration and reduce air pollution in China. The company has raised half a million dollars in seed funding, and has recently received the ChinaBang Start-Up of the Year Award. Seeder has built up a strong pipeline of over 10 MW of projects with Fortune 500 companies and developers, and was involved in developing one of the first major PPA projects in China with e-Shang Redwood in Tongzhou, near Beijing.


“Johnny is a seasoned executive with experience building strong organizations driving execution. He will boost our credibility in the market and give us the catalyst we need to achieve our lofty goals of deploying clean energy at scale.” says Alex Shoer, CEO of Seeder.


“Just as SolarCity provides a turn-key solution for U.S. residents to easily switch to green, low-cost electricity, Seeder is doing the same for local and international commercial facilities in China. We are connecting existing solution providers in the value chain so building owners can enjoy a hassle-free online experience when switching to clean energy,” says Johnny Browaeys, Chairman of Seeder. “Even better, through our referral network, Seeder empowers entrepreneurs to build their own renewable energy business, so they can contribute to China’s green growth exponentially.”


About Seeder:

Seeder brings together rooftop solar manufacturers, engineers, and financiers to source cleaner and cheaper electricity for China’s commercial and industrial buildings. We manage the vendor selection, provide quality assurance andstructure project financing. Our solar calculator and web app automate and accelerate the process.

Seeder is simplifying energy savings and facilitating the world’s clean energy transformation.

Press Contact: 

Jonathan Luan

[email protected]

+86 156 18394623